Game Markets and Strategies (in Portuguese)

I ran this lecture for the staff of a Brazilian game studio back in 2021, trying to help lift them in their efforts to make a viable business out of their free-to-play games. It's about the history of video game markets and their state (back then), its many segments, platforms and monetization approaches.

The presentation is in Portuguese but it's in fact a translation of my other material in English for my Game Biz course.